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All images © ESNAF, shared with permission

Build Your Own Modular ‘Birdies’ with ESNAF’s Magnetic Toy Kits

With increasing awareness of the effects of children spending so much time on their screens, which has the potential to negatively influence cognitive and social-emotional growth, parents often think carefully about how their kids play. ESNAF (previously) is a toy company formed around the philosophy of hands-on play and learning. The company posits that thoughtful design can promote a more connected experience—and create valuable family time in the process.

Founded by architects Anastas and Bistra, ESNAF homes in on an interest in aesthetics, woodworking, and model-making to create a series of puzzle-like, sculptural toys. A new Kickstarter campaign launches the growing studio’s new line called Birdies, which invites youngsters of all ages to assemble a colorful flock of imaginative, modular, magnetic objects.

a series of three geometric wooden toys shaped like a vulture, hawk, and parrot

The studio says, “Unlike mass-production toys and knockoffs, we create original gifts that stand out and manifest what we stand for: beautiful spaces, free play, cleaner environment.”

Find more on ESNAF’s website, and back the project on Kickstarter through July 28.

a series of geometric wooden toys shaped like birds
a geometric wooden toy shaped like a modular swan
a geometric wooden toy shaped like a modular pink flamingo
geometric wooden toys shaped like a series of waterfowl
a geometric wooden toy of a toucan
mockup sketches and renderings of a modular, geometric wooden toy of a bird
an array of geometric pieces of wood with red magnets that can be assembled into a bird or other creatures

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